Strawberries & Sunshine
PROJECT: BRAND, WEB, PRINT
Strawberries & Sunshine is an innovative family healing centre that had a tired and juvenile logo. It didn’t match the vibrancy, professionalism, and innovation of the clinic—which was making a name for itself treating neurosensory disorders in children with alternative, non-invasive, non-pharmaceutical treatments. Starting with a brand strategy, we gave the brand the overhaul it deserved to truly uncover its value proposition and how we wanted to build upon it. Once we landed on one and identified key messages, we brought this warm, vibrant brand to life.
What We did:
- Brand strategy
- Logo and brand design
- Brand guidelines
- Stationery
- Wall vinyls
- Clinic brochure
- Landing page
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One of the essential attributes of the Strawberries & Sunshine brand is its vibrancy. The people are bright and approachable. The clinic is welcoming and colourful. The families that seek treatment there all speak highly of the warm, connected, family feeling. So it was important to us and to our client that this brand encapsulate that feeling of community, connection, and brightness. We wanted the brand design to show that Strawberries & Sunshine was a place where families blossomed.
Our challenge was to take a brand with a slightly juvenile-sounding name and use the visual brand to convey both its professionalism and excellence in wellness treatments as well as its unique approachability to people of all ages.
To do so, we created a very crisp, straight-forward wordmark as the pillar of the brand. The typographic logo design invites in colour yet is distinctly and obviously professional in its simplicity. We rounded out the brand design with a series of creative assets that helped tell the whole, rich, welcoming, connected story, including a custom illustrated mural of growing and thriving botanicals and a welcoming, extended colour palette that made it clear that wellness happens here.