National Organ & Tissue Donation Awareness Week (NOTDAW) Campaign
Project: NOTDAW 2024 Campaign
The last week of every April is National Organ and Tissue Donation Awareness Week (NOTDAW) across Canada. For BC Transplant, this is the time when they double-down to raise awareness about organ donation and encourage registration.
What We did:
- Campaign brand concept
- Posters
- Digital ads & social media
- Print collateral
background
We’ve been working with BC Transplant for 5+ years on NOTDAW (See the Take Two Minutes Campaign we created and launched in 2019).
In 2024, BC Transplant wanted something fresh, bright, bold and a little envelope-pushing. They also wanted to be really really clear about the campaign goal: REGISTER to be an organ donor.
Our creative was simple, bold, and strategic. Meant to turn heads and compel action fast.
The background illustrations use zoomed in shapes of transplantable organs—heart, lung, kidneys, pancreas, liver—to give a creative and abstract nod to the cause.
The font is fun and organic, lending to a desire to remove the heaviness of the topic from the campaign request.