Girl In The Wild
PROJECT: BRAND AND WEBSITE
Girl In The Wild is the charitable dream of our Chief Creative Renegade, Kim. Launched in 2018, the organization provides free, confidence-boosting camps for teenage girls in wild spaces with one very clear mission: eradicate self-loathing for good. To get it off the ground, she needed a brand with as much heart as she put into it. We knew we were the right team for the job.
What We did:
- Brand design
- Brand guidelines
- Web design
- Photo direction
- Apparel design
- Printed marketing materials
- eNewsletter templates
- Social media templates
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Our goal with this project was to design a brand that exuded all good things—love, self-respect, environmental stewardship, joy, and hope.
The logo is a simple, linear design that embodies Girl In The Wild’s overarching goal: To help girls rise through adventure-based learning in wild spaces. It mixes in heart and diamond shapes (self-love for the gems we are!) into mountain scenery with the sun rising hopefully overtop. It's the epitome of a life of self-love and immense joy in the world.
This brand also includes two custom geometric patterns, a set of icons, signature shapes, playful typographic treatments, and a very intentional set of guidelines for product and lifestyle photography.
All aspects of the brand design are featured on Girl In The Wild’s Shopify website (which we designed and developed with the support of Flightdeck Media—check it out here), and Instagram channel, which we write and design weekly for maximum brand consistency.