CORVUM
PROJECT: BRAND, STRATEGY, WEB, PRINT
CORVUM, a VoIP phone and SMS texting service designed specifically for lawyers, approached us with one of our favourite requests: “We have a new company name and a vision for the future. We need a team to bring it to life.” So we did. Starting with just the name, which is Latin for raven and well-associated with their niche industry, we worked tirelessly over the course of 18 months to understand the soul of the business, the needs of the customers, and the personality of the brand. Then we brought it to life—in a big way.
What We did:
- Brand strategy
- Brand design
- Brand guidelines
- Marketing strategy
- Business card design
- Photo direction
- Print collateral
- UX design
background
We did the ground work first to ensure the brand that came to life was one that honestly and definitively represented this business. Step one was to talk to the people whose opinions mattered most: CORVUM's existing clientele. Over the course of three months, we interviewed current and past clients, as well as organizations who had decided against using the company. Our goal was to uncover a holistic view of what CORVUM was offering, how they were perceived, and what gaps could be filled.
Based on our client research, competitive analysis, and industry review, we devised a solid and robust brand strategy including brand voice, personality, key messages, value proposition, positioning statement, brand pillars, and reasons to believe in this brand. All of this became the solid and dependable foundation of the brand visuals which included a bold, confident wordmark, a chatty raven submark, a typographical pattern, a light and airy palette (very unexpected for this space), and custom iconography.