+ Brand
+ Logo animation
+ Website

project: Brand development

When Carrie and Larissa, two impossibly talented and bold physiotherapists in Vancouver, BC, approached us to help bring their dream to life (their own studio!), we were beyond excited to give their dream some creative juice. They came to us with a name—Reformotiv—and a business vision. They handed over the reigns in hopes of creating a Physiotherapy brand that stood out in a saturated market. And we did just that.

Reformotiv Physio + Pilates logo design by Flipside Creative.
Reformotiv Physio + Pilates brand design by Flipside Creative.
Reformotiv Physio + Pilates signage design by Flipside Creative.
Reformotiv Physio + Pilates website design by Flipside Creative.

"Kim and Miranda were an absolute delight to work with! They genuinely care about their clients, their struggles, their journey, and the end goal beyond just the branding and marketing package they put together for us. We would highly recommend Flipside (and have already!) to anyone looking for a great team to implement their brand vision."

Larissa vishniakoff + carrie Viola, partners + Physiotherapists
Reformotiv Physio + Pilates website design by Flipside Creative.

WHAT, why, how

It was important from the get-go to deeply understand Carrie and Larissa’s vision. To create a brand with heart, we needed to understand what made it beat. And we did.


We created a simple, movement-focused wordmark that embodied the principles of the brand: action, simplicity, ease of motion. We coupled this with a bold brand colour—Inchyra blue—and a monogram with punch.


To help the website attract and convert visitors to the new studio, we included an animated header, bold, movement-focused photography, and visually strategy content chunking—so it’s easy to digest and understand when skimming.The simple site design and ease of navigation mirrors Reformotiv’s key message: A movement lifestyle.


A 3-second logo animation is a little bit of creativity that gives a big boost to the logo. In a movement-based industry, a logo that literally moves just makes sense and adds another dynamic to the brand.