Health Initiative For Men

+ Web design
+ Site architecture

project: Web design

Health Initiative for Men is a laymen's health organization serving gay, bi, trans men in Vancouver and its neighbouring Lower Mainland. They provide the gay community with easy access to mental, social, sexual, and physical health information and resources.

Historically, the community used the HIM website for three key things: 1) to book tests with a doctor—for free and without judgement, 2) to find helpful resources, and 3) to be a part of a community.

Web design for Health Initiative for Men, by Flipside Creative.

WHAT, why, how

With a 7 year old site and a plethora of third-party micro-sites, the HIM website needed a clean up, a consistent voice, and some cohesiveness. It also needed a look and feel that matched the organization's vision: To help gay men build healthy lives together.


With more than 50 pages of content, our first goal was to categorize content and provide a navigation structure that was simple and intuitive.


The HIM team provided content based on the site architecture we devised and we went straight to work creating a design that was both joyful and professional. Innovative and warm. Content heavy but never overwhelming.

We polished the existing HIM brand to create a modern, functional resource for gay men in the Lower Mainland. We used HIM's icon library and colour palette to organize content within four key areas of health: physical, social, mental, and sexual. We broke content into easy-to-digest posts for a dynamic homepage layout that is easy for the HIM team to update. Most importantly, we gave HIM's audience a quick, user-friendly, and anonymous way to access timely health information and make appointments to get tested.


This site was developed independently by Flightdeck Media.